Market Oriented Pricing Strategy

A basic truth of the real estate market is that a home which is priced within 3-5% of its ultimate anticipated sales price will sell faster, to a better qualified buyer, with less inconvenience to the seller, at a "higher" final sales price. Certainly there are occasional anomalies in the marketplace where homes sell for prices which are higher than would have been anticipated. This event however, is rare. We do not recommend placing your home on the market at an inflated price just to see "how the market will react."

Remember, the best qualified buyers for any given home will gravitate to that home within the first 30 days it is on the market. By the time you adjust your price to a more market oriented one, these buyers will have heard of or seen your home, discounted it as being over-priced, and as a result, a number of opportunities for a successful sale will have been lost. The result...an inordinately long marketing time and a final sales price which most often is less than what would have been achieved had a market oriented Pricing Strategy been adopted initially.

We will provide you a Competitive Market Analysis (CMA) to assist you in establishing a Pricing Strategy which will make your home competitive in our marketplace. By analyzing similar homes which have SOLD, similar homes which are currently ON THE MARKET, as well as homes which were on the market and EXPIRED, your J. S. Walker Associates agent establishes a "Range of Value" based upon "Units of Comparison" such as Time of Sale, Location, Condition, etc., between your home and the homes which are being used as comparables. In this way, we analyze what real Buyers and Sellers have done in the market in order to forecast how that same behavior will affect the marketing and sale of your home.